![]() Adding to the exclusive nature of the shoe, Nike has done several limited-edition celebrity collaborations. While the shoe has been in regular circulation for the past decade, its status has remained elite. It remained a hot commodity with collectors throughout the 2000s, due to the design and general rarity of the sneaker, according to SneakerNews. However, after the initial release, Nike didn’t bring the Air Jordan 4 back to stores until 1999. ![]() Not surprisingly, the Air Jordan 4, released in four colors, was a huge hit. That same year, a pair of Air Jordan 4s was featured in the iconic Spike Lee film “Do the Right Thing.” If you’ve seen the movie, you remember that Buggin’ Out - played by Giancarlo Esposito - confronts a crazed Celtics fan who scuffed his new “Cement” Air Jordan 4s. However, they’re most recognized for “The Shot” - Jordan’s series-winning shot that beat the buzzer during the first round of the 1989 Eastern Conference playoffs against the Cleveland Cavaliers. The fourth signature sneaker designed for the basketball hero, the Air Jordan 4 made its debut at the February 1989 NBA All-Star Game in Houston, according to SneakerNews. Unless you’re a sneakerhead, you’re probably not familiar with the history of this shoe. Typically the most expensive Jordans on the market, you’re not alone if you’re wondering why Air Jordan 4s tend to cost more than other styles. In fiscal year 2022, revenue totaled $5.1 billion, which accounted for nearly 10% of Nike, Inc.’s total annual revenues. Today, the Jordan brand is more successful than ever. 15, the Air Jordan 2 J Balvin style are the most expensive Jordans in this group, with a $225 price tag. Still notably high-priced, several styles of Jordans have been released since August 2022, with prices ranging from $140-$225. The Air Jordan II made its debut that year, with a $100 price tag. Ongoing Successīy 1986, Jordan had become an international sensation, which allowed Nike to increase the price of his namesake sneakers. However, Nike opted to capitalize on the marketing opportunity and paid Jordan’s fine, which was $5,000 per game. This sneaker was originally banned by the NBA for not meeting its policy on uniforms and colors. Released in 1985, the original Air Jordan was priced at $65, according to Foot Locker. He only took the initial meeting at the urging of his mother and ended up with an incredible 25% royalty on the brand. ![]() ![]() Interestingly, Jordan wasn’t actually interested in a partnership with Nike at first, according to the Los Angeles Times. First marketed by Nike as the Air Jordan 1 in 1985, the brand has now evolved into an empire nearly four decades old. In 1984, Jordan debuted the sneakers that would eventually grow to become a multi-billion-dollar brand. Auctioned by Christie’s in 2020, the unknown buyer also received a Team USA t-shirt designed by Magic Johnson Tees, which was gifted by Johnson at the same time Jordan gifted the shoes. 1992 Air Jordan 7 Olympic Player Exclusive, Game-Worn Sneaker - $112,500Ī fan’s delight, this pair of shoes was sold with a letter of authenticity from Jordan himself. In 2013, this pair of sneakers broke the previous record for Jordan game-worn sneakers, which was $31,070, according to Sole Collector. No true Jordan fan could forget Game 5 of the 1997 NBA Finals, where he scored 38 points for the Chicago Bulls, despite displaying flu-like symptoms. In standard Jordan style, the left shoe is a size 13 and the right shoe is a size 13.5. The original laces were intact and they came with a JSA letter of authenticity. Sold by Christie’s in 2020, these high-top sneakers are unworn. 1985 Air Jordan 1 TYPS Player Exclusive Signed Sneaker - $62,500 They were auctioned by Christie’s in 2020. These size 13 mid-top sneakers were sold with the original laces, Upper Deck Authentication on the signatures and a Chicago Bulls Letter of Authenticity. 1995 Air Jordan 11 “Concord” Player Exclusive, Game-Worn Signed Sneakers - $56,250
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